The Impact of Negative Trigger Words
What’s a negative trigger word? That’s a word or phrase that derails your message by sending your audience off on a tangent. That might be an intellectual tangent or an emotional tangent. It’s the emotional tangents that are most destructive because it’s almost impossible to get your audience back after you trigger their emotional tangent.
Intended vs Unintended Messages: What did you mean?
You control the message you send, and you can make it more successful when you understand the filters and adapt your message to successfully pass through the filters unchanged.
These are the challenges you face with your intended message.